Brring refurbishes last-mile cold chain logistics in India

Abhishek Pratap Sharma, AVP—Business Development at Brring Distribution Solutions, discusses ways to handle perishable goods through intelligent warehousing, live monitoring, and unified logistics to deliver temperature-controlled last-mile solutions across India. Their offerings include reverse logistics for expired or recalled products and data-driven inventory optimisation through predictive analytics.

How is infrastructure evolving to meet the growing demand for temperature-sensitive goods for last-mile delivery transport?

The infrastructure for last-mile delivery of temperature-sensitive goods is rapidly modernising, deploying tech-enabled micro-fulfillment centers, refrigerated vehicles with IoT temperature sensors, and hub-and-spoke cold chain models in urban clusters. Additionally, companies are investing in dynamic route optimisation algorithms to minimise transit time and thermal stress. These innovations are essential to meet the surging demand from e-commerce, food delivery, and pharmaceuticals.

How does an integrated supply chain approach benefit businesses dealing with perishable goods?

An integrated supply chain approach offers end-to-end visibility, real-time inventory tracking, and synchronised operations across procurement, storage, and distribution. For perishable goods, this reduces wastage, ensures compliance with safety standards, and aligns supply with fluctuating demand, resulting in better shelf-life management.

Please discuss material handling equipment for logistics, storage, and warehousing management.

Efficient material handling is critical for optimising throughput in logistics and warehousing. The Equipment includes conveyor systems that streamline movement, cold-resistant forklifts designed for freezer environments, and RFID-enabled pallet jacks that enable real-time inventory checks. Vertical storage solutions maximise cubic space, while temperature-controlled containers help maintain the integrity of perishable goods. These tools improve accuracy, reduce human error, and increase operational efficiency.

What customisable supply chain services do you offer beyond logistics and warehousing?

We provide end-to-end customisable solutions, including route-to-market strategy and channel development, reverse logistics management for recalls or expired goods, and inventory optimisation consulting using predictive analytics. We offer compliance and documentation support, such as FSSAI, in-store merchandising and promoter deployment, and on-ground BTL activation, including sampling campaigns for perishables. Each solution is tailored to the client’s product category, geography, and growth ambitions.

How do you ensure the safety and quality of perishable products during storage and transport?

We maintain stringent SOPs, which include multi-point temperature monitoring with real-time alerts, pre-cooling and staging protocols before loading, and cold chain packaging using gel packs and PCM-based boxes. Regular audit trails, hygiene inspections, and staff training further ensure compliance. Also, contingency planning for vehicle breakdowns guarantees zero compromise on product integrity.

What role do business intelligence and data analytics play in monitoring temperature?

Business intelligence tools allow us to analyse temperature trends, detect deviations, and predict risks across the supply chain. IoT sensors feed data into centralised dashboards that trigger real-time alerts for anomalies. With the help of analytics, we can optimise routes to maintain cold chain integrity, identify underperforming assets, and improve SLA compliance.

What safety considerations should be taken for transit during transportation?

Key safety measures include GPRS-enabled reefer trucks with geo-fencing, shock-absorbent packaging for fragile perishables, anti-tamper locks, and sealed containers for high-value products. Temperature deviation alarms and emergency response protocols are also in place to ensure product safety. Driver training programs cover cold chain SOPs and product sensitivity.

Is India’s cold supply chain market ripe for consolidation to connect the dots in warehousing, transport, and data monitoring?

Absolutely. India’s cold chain ecosystem remains fragmented, with isolated players independently managing warehousing, transport, or technology. There is an immense opportunity for horizontal and vertical consolidation to build a unified, asset-light model that offers end-to-end cold chain visibility and control. At Brring Distribution Solutions, we are already working toward this vision by integrating cutting-edge technology with robust logistics infrastructure. Our tech-enabled warehousing, real-time tracking, and data-driven insights enable seamless coordination across the supply chain. By bridging the gaps between storage, transportation, and monitoring, we are poised to redefine India’s cold chain operations landscape. Players who integrate these elements under one umbrella will gain a competitive edge, and Brring is committed to leading this transformation.