Market Update

Blue Star launches a new range of ‘Premium-Yet-Affordable’ residential air conditioners

Blue Star

Blue Star, one of India’s leading air conditioning brands, which is known for its premium products and has earned the trust of millions of customers with its range of innovative and elegant residential air conditioners, announced the launch of its new range of best-in-class residential air conditioners. This new range caters to the expectations of those customers who desire premium, high-quality ACs but at attractive prices. With this strategic foray into the ‘Premium-Yet-Affordable’ segment, Blue Star has rolled out a stunning range of 3-star inverter split air conditioners that are available at attractive prices starting from ₹31990/- for a 1 ton 3-star inverter split AC and from ₹37990/- for a 1.5 ton 3-star inverter split AC.

This new range of ACs retains the premium build quality which is the hallmark of Blue Star air conditioners. They are built to be highly reliable and durable and are virtually trouble-free. The ACs is also highly energy efficient, so running costs are low. Besides, the complete range runs on eco-friendly refrigerants. Another significant aspect of this range of ACs is that each unit comes with a built-in voltage stabiliser that ensures trouble-free operations across a wide range of input voltage from 160V to 270V without the need for an external voltage stabiliser. This not only saves on the cost of the external stabiliser but it also does away with the need for space besides the nuisance of having to mount one beside the AC. Blue Star also facilitates purchase of these ACs through easy financing options. Customers can avail of attractive finance at zero percent interest with easy EMI options. There are also cash-back offers via tie-ups with leading banks and finance firms.

All Blue Star inverter ACs are backed by an assured comprehensive warranty for the first year, and a long-term warranty of 10 years for the compressor. Customers can also avail of extended warranty options from the second year onwards for the next 5 years.

Innovative product range

Apart from the ‘Premium-Yet-Affordable’ range of air conditioners, Blue Star has also launched a series of innovative range of split air conditioners:

Super energy-efficient 5-star inverter split AC with an ISEER of 5.41, which is 55 percent more energy-efficient compared to a 3-star inverter split AC.

5-star inverter split AC with in-built air purifier, which can remove 99.78 percent of particulate matter (PM 2.5) and microbial kill rate of 99.999 percent. This can be operated just like an air purifier in winter, without the compressor being switched ‘ON.’

Next-gen wi-fi-enabled 5-star inverter split AC, which can be controlled from anywhere in the world, with smart options such as energy budgeting, customised sleep modes, climate control, and dual user setting, amongst others; it can also be operated through voice commands in both English and Hindi by using an appropriate interface device.

5-star inverter split AC that can deliver 30 percent more cooling based on the heat load inside the room. This is one of the more popular of Blue Star’s innovations. Introduced in 2019, this range will be continued in 2020 as well.

4-star inverter split AC with Hot and Cool Technology which provides both, cooling and heating solutions throughout the year. Inverter split AC with ‘iRest,’ a unique fuzzy logic function, when activated, will switch automatically from air conditioning (cooling) mode to fan only mode, at the pre-designated time, to provide utmost comfort for undisturbed sleep.

Manufacturing and R&D prowess

 Blue Star’s manufacturing footprint spans five state-of-the-art manufacturing facilities, and the Company has one of the best AHRI-certified R&D facilities in India with the largest talent pool of engineers having excellent capabilities in design and testing in the field of electro-mechanical engineering and electronics. This has helped the Company in incorporating cutting edge technologies in all its new product developments.


Blue Star has a robust distribution network across India with 90 percent of the Company’s transactional interface with its dealers and channel partners being digitised. At the same time, the Company continues to significantly expand its retail distribution reach.  Blue Star’s room air conditioners are available at 5000 outlets in 650 locations spread across the length and breadth of the country in various formats. Currently, Blue Star has 200 exclusive brand stores in the country, and work is in progress to increase it to 250 stores by the end of FY20. The products are also available on various e-commerce portals. The Company has a strong installation and service franchise network to support retailers.

Products across various price points

With the penetration of room air conditioners in India as low as 5-6 percent, the room AC market continues to offer abundant opportunities for Blue Star. The Company has already made deep inroads into Tier 3, 4 and 5 towns with more than 60 percent of its sales coming from these markets. Going ahead, Blue Star intends to make deeper inroads into various customer segments and geographies and grow its market share with a wide array of superior and innovative products across various price points.

Blue Star’s innovative and super elegant air conditioners, with the capability of delivering best-in-class cooling, are well known for  quality,  reliability  and  durability,  making  Blue Star one of the significant players in the industry with a market share of around 12.5 percent in FY19, which the Company aims to increase to 15 percent by FY24.

Management outlook

Speaking to the Press at a conference held at Chennai, B Thiagarajan, Managing Director, Blue Star Limited, said, “I am glad that with this launch we are now present across the entire price spectrum of residential ACs, and offer the most comprehensive mix of innovative and future ready products, all of which can cater to the most specific and distinct requirement of any customer. I am positive that this, in conjunction with our association with Virat, will help us continue to expand further, cutting across geographies and demographics.”


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