Haier launches new range of convertible refrigerators with energy saving technology


Haier, one of the global leader in Home Appliances & Consumer Electronics and one of the World’s Best brand in Major Appliances for 12 Consecutive Years has unveiled 17 new variants of Big Bottom Mounted Refrigerators in 3 and 4-star range.

Different foods have different temperature requirements for storage. Not all foods are best stored at the exact same temperature. And even though the ideal temperatures for different foods may vary by only a few degrees, those differences can make a huge impact on flavor, freshness and texture. Designed to smartly cater versatile storage requirements of different food items, the magic convertible technology helps in converting the refrigerator to 14 modes.

This unique feature is enabled by Haier’s Advanced Triple Inverter Technology that also allows more energy savings and reduces noise. Moreover, the innovative Dual Fan Technology allows multiple air flow in the refrigerator to keep different food items stored in the refrigerator fresh for a longer period, while also retaining their original flavours, smells and textures. This helps in reducing bending up to 90 percent while also providing easy visibility of the stored food along with two-times bigger vegetable box for more storage.

The new range of refrigerators comes fitted with a smart display that operates easily to set temperature and different modes. In addition, the refrigerator can be set on Holiday mode, to keep the users tension-free on holidays. Moreover, the ‘connect home inverter’ feature sets up a connection with the home inverter automatically during power cuts to ensure continuous cooling.

Commenting on the launch, Mr. Eric Braganza, President, Haier Appliances India, said “At Haier India, we aim to provide our consumers with innovative products powered by cutting-edge technology that makes their lives convenient as well as complement their lifestyles. In line with our motto of ‘Inspired Living’, our new line-up of Big Bottom Mount Refrigerators provides the customers with the option of choosing multiple modes of cooling as per their requirements while reducing the bending to up to 90 percent. We value our customers and hence, our focus has always been to provide the best products and service without compromising on space, style, technology, and energy savings. By adding these 17 new variants of magic convertible refrigerators to our existing range, we are expanding our series of aesthetically designed products that match the evolving needs and requirements of our customers.”

Adding to the user convenience, the new range comes with a separate fruit box, 2 Litre bottle storage, and a base drawer to maintain hygiene levels with ample amount of space, keeping fruits and vegetables odourless and fresh. Furthermore, with Haier’s iconic One Hour Icing Technology, customers will never have to worry about running out of ice to quench their summer thirst.

With an exceptional space management in the new additions, the toughened glass shelved refrigerators will be available in 346 Litre and 376 Litre capacity. The refrigerators come in a wide colour range – steel, glass, and floral finish to complement the interiors of contemporary Indian kitchens. The new range is also adorned with attractive colourful glass door patterns such as black, mirror, ocean, and rainbow. The floral edition consists of unique flower designs available in attractive colours like Green Tropical and Marine Tropical to suit the decor of the household. Adding sophistication and elegance, the line-up also includes plain designs such as brush-line Silver and Inox Steel.

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