PRODUCT UPDATE

New range of freezers with more storage and higher cooling capacity

Blue Star manufactured the equipment at the company’s new state-of-the-art Wada Factory and received a BIS certification.

The new range of deep freezers manufactured at Blue Star’s new state-of-the-art Wada Plant is an indigenously designed range that offers extra storage and higher cooling capacity. Blue Star has received a BIS certification for these deep freezers under the Government of India’s Quality Control Order (QCO). In addition, these are embedded with superior technologies for highly efficient performance, including technologies that provide extra cooling and ensure greater heat transfer for efficient cooling, amongst others.

Focus on the ‘Make in India’ initiative by the Government of India
A firm believer in Aatmanirbhar Bharat, the Company has also planned to indigenously manufacture sub-300L deep freezers with top-notch components and the latest technologies at its new Wada Plant. With this, the Company will have a full range of indigenously designed and manufactured deep freezers from 50L to 600L to cater to diverse customer requirements.

Adding value across the Cold Chain with modern products and solutions
With its rich expertise gathered over almost 80 years, Blue Star has developed a wide product profile that includes equipment for the cold chain and products for commercial refrigeration, which cater to the entire spectrum of industry segments that require them. These include Agriculture, Banana Ripening, Dairy, Fast Food Chains, Healthcare, Horticulture, HORECA, Hotels & Restaurants, Ice-cream, Meat Processing, Pharmaceutical, Processed Foods, Quick Service Restaurants, Retail Outlets, and Seafood.

Blue Star’s value proposition for its cold storage products is ‘Enhancing Life’. The products and solutions are designed to preserve the produce and ensure that the contents retain their efficacy and flavour through the storage period. These world-class products, therefore, extend the shelf life of the perishables, enabling Blue Star’s customers, in turn, to enhance the lives of their businesses. The entire ecosystem of businesses, including producers, dealers, intermediaries, and end-users, is benefitted and flourishes due to such state-of-the-art cold chain solutions.

The extensive range of Blue Star’s commercial refrigeration products and solutions includes bottle coolers, bottled water dispensers, deep freezers, modular cold rooms, storage water coolers, visi coolers, commercial kitchen refrigeration equipment such as back bar chillers, blast coolers and freezers, reach-in coolers/freezers, saladettes, and under counters, medical refrigeration equipment such as blood bank refrigerators, ice lined refrigerators (+2°C to +8°C), medical freezers (upto -20°C), pharma refrigerators (+2°C to +8°C), ultra-low temperature freezers (-86°C), vaccine transporters (+8°C to -20°C), and mortuary chambers, and supermarket refrigeration equipment such as island coolers/freezers, multideck chillers, and upright freezers.

Refrigeration units with inverter technology for modular cold rooms
Blue Star has launched highly energy-efficient Refrigeration units with inverter technology for Modular Cold Rooms. These units are designed to deliver a wide range of temperature from 2°C to 20°C and can function up to 52°C ambient temperature conditions. These units are apt for small and medium cooling needs, required by Retailers, QSRs, Hotels, and Pharma and Horticulture segments. Blue Star has pioneered in introducing inverter-based systems in India, backed by its in-house R&D and manufacturing prowess.

Eco-friendly technology
Blue Star adopts eco-friendly technologies in the design and manufacture of its products since its focus remains sustainability. An example is that manufacturing PUF panels in Blue Star’s plants is accomplished by eco-friendly systems, a first of its kind in India. The range of products also uses only eco-friendly refrigerants. Blue Star continues to be recognised by the Government of India for adopting green technologies.

While the focus is on eco-friendliness, Blue Star’s commercial refrigeration products are also designed for high quality, reliability, and durability, which is why the Company’s range of commercial refrigeration products has earned the trust of millions of customers, making Blue Star one of the leading players in this industry.

B Thiagarajan, Managing Director, Blue Star Limited, adds, “Blue Star is already a key player in the Commercial Refrigeration marketplace in India, and we expect now, with the introduction of the new range of deep freezers that are best-in-class and offer more storage and higher cooling capacities than ever before, to make an even deeper impact in this market. Our manufacturing plants have been upgraded in terms of production capacity and processes to meet the expected increase in demand for these products in the coming years. Alongside, our distribution network has been further strengthened and widened to increase our penetration further to tap newer markets for these world-class products.”

Cutting-edge manufacturing and R&D
With an expansive manufacturing footprint spanning seven state-of-the-art facilities, Blue Star today has world-class production facilities with cutting-edge equipment, automated production lines, and modern processes that enhance quality and efficiency to global standards. The Company’s R&D facilities are also among India’s best, with all the requisite in-house test labs, including AHRI-certified chiller and NABL-accredited deep freezer testing labs. A talented pool of engineers mans the R&D at Blue Star, and it has obtained many patents and design registrations, with many more in the pipeline. Underpinned by its robust R&D set-up, Blue Star has incorporated the latest technologies worldwide into its new product developments. The Wada and Ahmedabad facilities of Blue Star are entirely dedicated to manufacturing its wide range of commercial refrigeration products.

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