Grundfos iTruck Drive campaign towards net-zero status

The iTruck endeavour is aligned with Grundfos’ goal of being Net-Zero by 2050. It showcases a variety of sustainable pump technology and sophisticated solutions designed to meet a wide range of industrial requirements.

Grundfos, a global pioneer in intelligent and energy-efficient pumping systems, is continuing its commitment to sustainability with the iTruck Drive campaign. The iTruck effort is consistent with Grundfos’ objective to reaching Net-Zero status by 2050. It demonstrates a range of sustainable pump technology and intelligent solutions tailored to address a variety of industrial needs. Through this effort, Grundfos displays its commitment to reduce greenhouse gas emissions by at least 90 percent, in accordance with the Science-Based Target Initiative.

 “We are dedicated to advancing innovation that promotes sustainability, and our iTruck Drive campaign exemplifies this dedication as it reaches Chennai,” said Shankar Rajaram, Director – Industry, INDO Region, Grundfos. “As we travel through cities and towns, the #SustainableInnovationDrive symbolises our dedication to a net-zero horizon by 2050 and reflects Grundfos’ deeply rooted belief in balancing technological advancement with environmental responsibility.”

Grundfos hopes to minimise carbon emissions and motivate audiences to work towards a net-zero future by demonstrating its intelligent and energy-efficient pumping solutions directly to enterprises in India. The programme is a critical component of Grundfos’ efforts to combat climate change and promote a carbon-neutral future. The iTruck will continue its voyage to the east and north, visiting more cities by July 2024 and engaging a bigger audience. Grundfos intends to dramatically reduce potential carbon emissions while increasing its audience reach threefold, paving the road for a cleaner tomorrow.

The campaign, which began on September 25, 2023, in Gurgaon, has now reached Chennai. It has traversed over 12,500 km and visited over 90 cities in Haryana, Uttar Pradesh, Punjab, Rajasthan, Gujarat, Maharashtra, and Karnataka.