Bitzer expands its network of authorized retailers


Over 40 retailers are already part of the BITZER Authorised Network of Distributors.

 BITZER and wholesalers for the EMEA region are now in an even closer partnership in the form of the BITZER Authorised Network of Distributors. In future, only retailers represented in the network will be able to sell BITZER products. In doing so, the refrigeration and air conditioning specialist is preserving the high standard of its products and services on the free market.

BITZER is launching a new authorized retailer network known as the BITZER Authorised Network of Distributors (BAND) in order to strengthen its sales. Not only is BITZER recognizing and strengthening its wholesaler structure, but it is also offering greater protection for partners and end customers. The new sales concept is based on the fundamental concepts of trademark protection and protection against counterfeit products and product piracy, as well as quality and sustainability which are guiding principles at BITZER. Over 40 retailers are already part of the BAND. In future, only they will be able to sell BITZER products on the free market in the EMEA region. If the system proves successful, other regions will follow.

BITZER is aware of the work of its long-term sales partners and wants to make a clear expression of commitment to its retailers in a changing market environment. For this reason, the long-standing company has decided to develop a network of authorised retailers. In doing so, BITZER is building on its years of experience and quality in sales and consulting in cooperation with its partners, in particular with a view to protecting the environment and safety standards for the good of customers and users. Philipp Rodenberg, Head of Legal Services at BITZER, explains: ‘Authorized retailers follow our compliance guidelines such as our corruption and discrimination prevention guidelines. In turn, the BAND offers our sales partners a number of advantages including highly promising long-term prospects and security for their investments.’

Erik Bucher, Director Sales Refrigeration at BITZER, adds: ‘In recent decades, BITZER has made an enormous effort to build its brands and supply the market with innovative, sustainable products of the highest quality. To increase quality and availability for users in future, we are going to work even more closely with our wholesalers with regard to service, user-friendliness and environmental friendliness. We aim to protect and build on the high standard of our products with the BAND, such as by providing the employees of our retailers with regular training.’ In addition to training, the BITZER Group will provide its authorized retailers with first-hand technical and marketing support.

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