Blue Star launches wide range of energy efficient ACs

Air conditioning and commercial refrigeration major, Blue Star Limited, has set a new industry benchmark with the launch of 40 new models of highly energy-efficient 3-star and 5-star inverter split air conditioners, designed to deliver extraordinary benefits. This range promises up to 30percent Extra Cooling Power resulting in powerful cooling, faster temperature pull-down and extra energy savings; Extra Comfort with precise temperature setting in steps of 0.1°C and 0.5°C; Extra Quiet performance with a ‘soundproof’ acoustic jacket for the compressor; and extra purification technology for healthier air.

This state-of-the-art, smart range of inverter split air conditioners from Blue Star meets the 2018 BEE energy-efficiency norms, providing the right match for cooling requirements across residential, commercial and institutional segments.

Blue Star, which turns 75 this year, forayed into the residential segment in 2011 and has since, grown from strength to strength, year-after-year by outperforming the industry. Currently, it enjoys a market share of 11.5percent.

New line-up of highly energy-efficient 3-star and 5-star inverter split ACs
Blue Star has set a new standard through its latest line-up of room air conditioners comprising over 100 models, 40 of which are equipped with the latest inverter technologies. The stellar array ranges from 0.75 TR to 4.5 TR across 2-star and 3-star split ACs as well as 3-star and 5-star inverter split ACs. For towns and cities prone to extreme climatic conditions, there is a complete range of inverter split ACs with Hot and cool inverter technology that cools in summers and heats during winters. 3 models of the 5-star inverter split AC range have a smart Wi-Fi feature, enabling the user to operate the machine remotely. These machines with precision cooling Technology deliver precise cooling in decimals, as accurate as 0.1°C or 0.5°C. In addition, these also imbibe Dual Rotor Technology, resulting in faster cooling, quieter operations and longer durability. The launch of 17 top end models in the 5-star inverter split AC category is yet another industry first set by the Company.

Blue Star’s share in the inverter and 5-star air conditioners segment is higher than that of the industry, signifying that the Company enjoys a preference amongst discerning consumers who purchase premium products. The complete range of inverter models is equipped with eco-friendly refrigerants. The entire series of 3-star and 5-star inverter split air conditioners is designed to operate smoothly within a voltage range of 160V – 270V, without the aid of an external voltage stabiliser.

New smart customer-centric mobile app ensures enhanced comfort, offers personalisation at its best
Blue Star’s new smart customer-centric mobile app, in addition to its capability to remotely monitor and control the machine, allows the consumers to personalise their AC profile, group the ACs for better control, optimise settings as well as integrate this app with home automation systems.

Air Coolers and Air Purifiers
Last year, Blue Star expanded its product line in the adjacent category of cooling with the launch of air coolers in limited quantities. Post an encouraging response, the Company is furthering the product reach across all geographical locations with 9 models. Blue Star air purifiers were launched during the festive season with high-end premium models made available to customers, and the range is being expanded to cover all price points during FY19.

For more details, visit:
www.bluestarindia.com