Market Update

Samsung launches new range of premium room air conditioners


The split AC line-up includes class-leading Wind-Free, Triple Inverter, Eco Inverter, and On/Off Samsung, one of India’s largest and most trusted consumer electronics and mobile phones brand, today launched an exciting new range of air conditioners that includes Wind-Free AC 2.0 with Wi-Fi capability, human detection and green R32 gas, premium Triple Inverter Series, Eco Inverter, and On/Off split ACs.

The new line-up of 40 models, aesthetically designed and priced to suit every home, comes with attractive floral patterns and premium strip design. Samsung has also expanded its copper condenser range to 32 models to match customer demand across the country, in each tonnage and star rating segment.

“Samsung is a consumer-centric company. We believe in meaningful innovations that transform lives. Our research showed that durability, affordability and energy efficiency are the primary concerns of AC consumers in India. With our new range, we have ensured all those expectations are met. In addition, consumers also get Samsung’s best-in-class technology and the most trusted brand,” said Rajeev Bhutani, Senior Vice President, HVAC division, Consumer Electronics Business, Samsung India.

The new range will be available in stores from January 2020. Samsung has over 2,000 brand stores – the highest in the country, and has a footprint of 200,000 stores in India. Samsung also has the biggest network of customer service, which is available both offline and online. Customers opting for Wind-Free 2.0 Series will get an express installation service wherein the AC installation will be done within 4 hours from time of delivery.

Wind-Free 2.0 Series
Samsung’s Wind-Free™ 2.0 system uses 23,000 micro-holes to gently spread air evenly throughout the room, maintaining a comfortable level of coolness without any draft. Once the desired temperature is reached, the system disperses fresh air uniformly. The design has been upgraded to rectangular from the previous triangle design and with this change the micro-holes have been increased to 23,000 from 21,000 in the previous version.

The Wind-Free 2.0 enables users to control their ACs using the Smart Home App through Wi-Fi. These ACs allows the user to remotely control the functions and schedule operations along with live feedback. Users can also monitor and limit power usage as per their needs. The latest Wind-Free ACs is equipped with Motion Detect sensors (MDS) and automatically go into an energy saving mode if it does not detect any human presence for 60 minutes. Another option which users get through this feature is to choose the wind direction.

The product comes with 10 years of warranty on the compressor and features an energy-efficient Digital Inverter, which can maintain the desired temperature without frequently shutting off and on, thus consuming less energy. With the Wind-Free 2.0 the Energy Saving Mode helps conserve up to 77 percent energy as compared to the Fast Cooling Mode.

The Samsung Wind-Free ACs has easy filters that can eliminate dust, contaminants, allergens, bacteria and viruses. The new series is also equipped with R32, an eco-friendly refrigerant that efficiently transfers heat and has a lower environmental impact while ensuring substantial drop in electricity consumption.

Triple inverter series
The Samsung Triple Inverter Series comes with plethora of features along with host of benefits across models. The range comes with a convertible mode as an option where customer can convert its 2 Ton AC to 1.5 Ton, 1.5 Ton to 1 Ton and 1 Ton AC to 0.8T. The Convertible Mode uses less compressor capacity, thereby reducing power consumption. The Triple Inverter Series models are powered with World’s First 8-Pole Inverter Technology which helps in energy saving and has immensely low vibration while in operation.

Catering to consumers looking for energy efficient ACs, Samsung has lined up an extensive range of high energy efficient models – the 5-star 1 Ton and 5-star 1.5 Ton which are a part of Samsung’s most appreciated Maldives Split AC series. The series comes with bigger indoor unit size, available with copper condenser in 3-star 1.5 Ton configuration. Continuing its design expertise, Samsung has introduced a new variant with floral pattern – Paradise Bloom – as part of the 2020 Triple Inverter Series. The new contemporary and stylish pattern blend well with the aesthetics of a room. The latest design will be available in two models – 3-star 1 Ton and 3-star 1.5 Ton.

eco inverter series
As part of the 2020 expansion plan and addressability across price points, Samsung has also launched its first range of Eco Inverter Series of ACs in India. The new ACs have been designed carefully keeping in mind the consumers’ needs and expectations. The latest ACs comes with four different strip designs and have 100 percent copper condenser models.

The unique Hidden Backlit Display and Crystal Design in selected models gives a contemporary and minimalist look. The range has 10 Year Warranty on Digital Inverter Compressor and comes with Turbo Cooling, Anti Dust and Bacteria Filter.

On/off series
Samsung has re-entered the On/Off AC segment with freshly designed Split AC in 1 Ton and 1.5 Ton 3-star AC configurations. Samsung will be launching 4 new models in On/Off series across 2 different design platforms. The latest range will come with 5-year warranty on compressor and has features like Turbo Cooling mode.

Price and Benefits:
Samsung’s 2020 AC line-up will include 40 ACs across Wind-Free 2.0, Premium Triple Inverter Series Inverter, Eco Inverter and On/Off ACs. The new split AC range will start from a price point of `35,990 and will go up to `73,990.
Samsung has planned a strong durability proposition across line up along with its Digital Inverter Compressor range that will come with a 10 Year Warranty. Copper condenser models of Premium Triple Inverter series and Wind-Free 2.0 will come with 5 years condenser warranty and a 5 years warranty on PCB Controller as well to give customers complete peace of mind. In order to drive affordability in the market, Samsung has also introduced attractive EMI options where customer can own a Samsung AC at zero down payments. Customers can also avail various installations offers like free installation or installation at ₹499. Along with this they can also avail 10 percent cash back on Wind-Free models and 5percent cash back on the premium Triple Inverter Series through various banks and formats.

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