Market Update

Voltas and Tata Power jointly promotes energy efficient ACs


Voltas Limited, the undisputed market leader for Air-Conditioners in India, has partnered with Tata Power to promote energy efficient ACs in Mumbai. As part of the exclusive scheme, the consumers will be able to avail up to 50percent discount on purchase of Voltas’ 5-star rated ACs. The partnership is in line with the Group’s energy conversation drive.

Under the scheme, Tata Power’s consumers in the city can exchange their ACs for Voltas’ 5-star rated inverter split AC (1 ton, 1.5 ton and 2 ton). The scheme is open for residential segments of consumers, wherein one AC can be purchased under this scheme, and for the commercial segment, the customer can buy two ACs.

Besides providing an attractive price on select models the scheme would also help consumers save on their electricity bills annually, depending upon the use. The scheme is open till 31st December, 2019 and is available on first-come first-serve basis.

Speaking on the occasion, Pradeep Bakshi, Managing Director and CEO, Voltas Limited said, “We are delighted to partner with Tata Power and provide consumers in Mumbai with 5-star Inverter ACs that offers more savings in terms of cost and energy. As a Tata Group Company and a Market Leader in AC industry, Voltas has always been at the forefront of technological innovation and strives continuously to provide aesthetically and technologically superior, green and environment friendly energy efficient products.”

Praveer Sinha, CEO and MD, Tata Power, added: “Tata Power has always been a votary of advocating energy conservation and sustainability, a feature which Voltas’ 5-star Inverter ACs offer. They are also environment friendly. We are glad to collaborate with them and look forward to offer our consumers with an efficient product that ensures substantial savings on their monthly bill and leaves a minimum carbon footprint without compromising on their comfort.”

This exclusive partnership has been targeted at households as the domestic sector accounts for almost 20percent of energy consumption in Mumbai and AC power consumption is a key component of the same. It is estimated that 5-star rated ACs can help reduce electricity consumption significantly. According to estimates, around 40percent of Mumbai’s power demand in summer is because of the cooling load involving air conditioners, coolers and fans.

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