Market Update

Whirlpool recognised as ‘superbrand 2019’ for its refrigerators and washing machines category


Whirlpool of India, a subsidiary of Whirlpool Corporation and world’s leading home appliance company has been recognised under ‘Superbrands 2019-20’, world’s largest independent arbiter of branding, for their refrigerators and washing machines. In a recent survey by Superbrands Council, Whirlpool emerged as a winner in both these categories after a rigorous assessment by the consumers and industry professionals.

Carving a way for Whirlpool in its journey to be a Superbrand, the company recently also announced the expansion of its Pune plant facility for its refrigeration line. Whirlpool has made an investment of 450 crores in India over the past three years of which was further leveraged to increase the production capacity. The Pune plant boasts of a production capacity of 900K per annum. Spread over 1.75 lakh sq ft, the unique column less facility follows Whirlpool’s global manufacturing standards powered by advanced robotics. Whirlpool’s 90 percent of Indian product line across three state-of-the-art manufacturing plants in Faridabad, Pune and Pondicherry. The Faridabad plant is the biggest and oldest factory which manufactures single door and direct cool refrigerators while the Pondicherry plant manufactures semi-automatic and fully automatic washing machines.

KG Singh, Vice President, Marketing, Whirlpool of India, said, “Whirlpool is honoured to be a part of Superbrands 2019. We take immense pride to be chosen as a Superbrand as it validates the strength of our products and our commitment towards the consumers. Our refrigerators and washing machines are our crowning glory and the most sought-after products of our portfolio. At Whirlpool, we are always consistent in developing innovative technologies that benefit our consumers. Our new plant at Pune stands testimony to Whirlpool’s strong commitment to its people, stakeholders, consumers and the nation. We have grand plans for 2020 and the award further strengthens our resolution to upgrade our products and improve our services.”

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