Voltas launches new brand Shop in Gorakhpur, Uttar Pradesh

Voltas and Voltas Beko showcase their range of Air Conditioning & Cooling Products, along with their latest range of Home Appliances at the new Brand Shop.

Voltas Limited, India’s No. 1 AC company, from the house of Tata’s has launched its new Brand Shop, M/s KARP Electronic at Khajanchi Chowk, Medical College Road in Gorakhpur, Uttar Pradesh recently and it is the 1st Brand Shop in the city. Voltas has over 170 Exclusive Brand Outlets (EBOs) pan India and has an accelerated expansion plan for the future.

The brand shop features a well-designed and visually appealing display of a new range of Voltas and Voltas Beko products, comprising Air Conditioners, Air Purifiers, Air Coolers, Commercial Refrigerators, Water Dispensers, Water Coolers, Refrigerators, Washing Machines, Microwaves, and Dishwashers. Conveniently located at one of the rapidly developing localities at Gorakhpur, the new brand shop would enhance Voltas’ brand experience and visibility.

Commenting on the occasion, Pradeep Bakshi, Managing Director & CEO, Voltas Limited said, “We are delighted to announce the launch of the first Voltas Brand Shop in Gorakhpur. As a market leader, we have always placed the customer at the core of all our business operations and we continue to endeavour to provide them with technologically advanced products that address their everyday needs. The new Brand Shop is an extension of this promise wherein we would be offering our range of Voltas and Voltas Beko products, under one roof.”

The Company also strengthened its overall portfolio by introducing 60 SKUs of Commercial Refrigeration products, including Convertible Freezer, Freezer on Wheel, and Curved Glass Freezer. The company has launched 22 SKUs of Water Dispensers, and 25 SKUs of Water Coolers. The company has recently launched its new range of Air Purifiers, comprising of 3 SKUs.

Through its new Home Appliances JV brand, Voltas Beko, the company has launched 99 SKUs of Refrigerators including the recently launched Direct Cool refrigerator, which has witnessed huge traction throughout the country. Voltas Beko launched 13 SKUs of Front Load Washing Machines with Stain Expert Technology, 10 SKUs of Top Load Washing Machines with Dual Power Rain feature and 9 SKUs of Semi-Automatic Washing Machines, with Double Waterfall feature. The brand also launched 3 SKUs of Dishwashers, which has witnessed huge success recently; and 7 SKUs of Microwaves.

For more info, visit: www.voltas.com