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Cracking the code of the refrigeration business


The new phase includes changes in the portfolio strategy, which will support the brand’s plan to double its net sales in 5 years by innovating and integrating intelligent solutions.

Embraco, a renowned refrigeration technology name for residential and commercial use under Nidec Global Appliance, recently unveiled a fresh market approach. Leveraging its extensive 52-year legacy, the updated communication showcases Embraco’s vision to revolutionise the refrigeration sector. The strategy emphasises a future centred on merging and harmonising products for enhanced efficiency and data-driven intelligence. Additionally, the brand aims to maximise its capabilities and explore its full potential to be recognised as a complete solution provider.

President of Nidec Global Appliance, Guilherme Almeida, explained, “This new positioning reinforces our usual capability to anticipate the customer’s needs through smart products, as well as our pioneer in variable speed technology and natural refrigerants. But more than that, it reflects our commitment and solid plans for the future, including launches incorporating component synchronisation adding to a wide range of compressors and condensing units for household and commercial refrigeration. This strategy will sustain our goal of doubling the net sales by 2027.” Another bet is incorporating connectivity into its portfolio. “We are raising the bar and cracking the code in our segment by translating all our expertise to reach higher performance results in the applications, giving control and easier implementation for our customer’s challenges”, Guilherme emphasises.

According to the president, a robust plan is also connected to the refrigeration market demands in climate change and stricter environmental regulations. “We are strategically engaged in pushing the limits of energy-saving, always adding miniaturisation and noise reduction as our drives in Research and Development”, he explains. “Beyond maintaining a sustainable approach, we want to continue offering a high-level service and the best payback time”, affirms Guilherme.

Embraco brand has 8 Research and Development centres and more than 500 engineers whose work is linked to a global structure. “We have been responsible for shaping market trends for the last five decades by bringing solutions beyond the compressor, and we are thinking ahead to strengthen our responsibility to continue doing so and to keep transforming the industry. Significant launches are coming to achieve these goals,” concluded Guilherme.


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